TALENT ACQUISITION MARKETING

Bradford Jacobs has supported multiple clients through expansions, locally and globally. With our extensive experience, we have acquired detailed knowledge of attracting top talent. 

With all the complexities around cultural diversity, language barriers and competitors in the market, we believe modern attraction methodologies are more about analytics and intelligent decision-making that prove to be successful. This understanding includes:

  • The culture and values that attract the talent sought
  • The physical location of the client
  • The market demand
  • The platforms candidates trust
  • The primary drivers that trigger a candidate to make the change

COMMON PITFALLS

Our previous experiences have given us the ability to ensure our clients do not suffer the pitfalls we have witnessed, some of which include:

  • Wastage of funds through poorly targeted campaigns
  • Failure to communicate the business values – attracting the wrong talent and increasing attrition
  • Advertising on the wrong platforms – leading to roles remaining unfulfilled
  • Inability to speak the language of the targeted talent – causing a lack of engagement
  • Targeting markets where demand is high – causing fogging of requirements
  • Over-advertising – causing candidates to believe their peer group are not attracted

OUR TALENT ACQUISITION MARKETING SOLUTION

Benefits

Bradford Jacobs believes that attracting and engaging the best talent begins with understanding the individual profile, the drivers, and the market into which you are sourcing candidates. Understanding the platforms on which the prospective talent is active further heightens the ability to fulfil requirements and successfully deliver:

Accurate requirements meetings

Savings on the cost of hiring and speed of delivery

Motivation towards the business based on the employer brand profile

Increased choice

Promotion of the business brand & Identity

Meeting of business expansion plans

Costs

We have created a Talent Acquisition Marketing solution tailored to our client’s needs; each campaign is designed based on the business drivers, skills profiles required, and markets in which the organisation need them. The costs are directly related to the complexity of the business needs; therefore, we can only forecast them on a case-by-case basis.

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