Talent Acquisition Marketing

Bradford Jacobs has supported multiple clients through expansions, locally and globally. With our extensive experience, we have acquired detailed knowledge of attracting top talent.

Common Pitfalls

Our previous experiences have given us the ability to ensure our clients do not suffer the pitfalls we have witnessed, some of which include

  • Wastage of funds
    through poorly targeted campaigns
  • Failure to communicate the business values
    attracting the wrong talent and increasing attrition
  • Advertising on the wrong platforms
    leading to roles remaining unfulfilled
  • Inability to speak the language of the targeted talent
    causing a lack of engagement
  • Targeting markets where demand is high
    causing fogging of requirements
  • Over-advertising
    causing candidates to believe their peer group are not attracted
Talent acquisition marketing, common pitfalls

Solution Focused Guidance

Our Talent Acquisition
Marketing Solution

Bradford Jacobs believes that attracting and engaging the best talent begins with understanding the individual profile, the drivers, and the market into which you are sourcing candidates. Understanding the platforms on which the prospective talent is active further heightens the ability to fulfil requirements and successfully deliver

Accurate requirements meetings

Savings on the cost of hiring and speed of delivery

Motivation towards the business based on the employer brand profile

Increased choice

Promotion of the business brand & Identity

Meeting of business expansion plans

Attract & Engage top Remote Global Talent.

Having gained an overall understanding of what is Employer Branding and how it will help you attract and engage top talents, here is how Bradford Jacobs will accompany you along the way

  • Planning
    We will begin by discussing your objectives and developing a results-driven model. This model highlights how to discover, engage and develop applicants and forecast the outcome of your hiring journey.
  • Content
    Deciding which type of content will make your employer branding stand out based will be based on our talent data. We can use existing content or roll out new assets, including images, video, copywriting and landing pages.

  • Targeting
    Marketing automation and content marketing techniques ultimately blend together here. By using a ‘source audience’ from our talent database (e.g., German engineering professionals who consider working for a particular company), we can then target similar people or ‘lookalikes’ on Social Media.

  • Optimising
    The optimisation starts by campaigning in the most efficient channels and A/B testing the content to establish which assets resonate with your target talent. Knowing this will allow us to optimise the campaign by focusing solely on the most suitable channels with the most engaging content.

  • Reporting
    Throughout the campaign, you will receive updates on the results and a full campaign report upon completion.

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