ATTRACT
We actively attract and nurture the best Global Talent with our people-centric services. We offer Employer Branding, Talent Acquisition Marketing, and Talent Pool Marketing to bolster your presence in the talent market while building your brand and hiring the best talent. The first point of contact for your new hires will be your brand. We ensure it matches the service, product, and the image you want to portray.
EMPLOYER BRANDING
Companies that want to be competitive in today’s market need strong employer branding. It affects how employees perceive your company and their commitment and loyalty towards you as an organisation, which can make all the difference when competing against other businesses for top Talent worldwide!
Differentiating yourself from other companies is crucial. It helps you build a company’s image to attract and hire the most specialised Talent. When buying a pair of sneakers, you automatically think of Nike or Adidas as their employer branding resonates with you. It is not because of great marketing but rather great employer branding!
A study found that attrition rates are 28% lower for companies with stronger branding! So think about how best to represent your company as one that cares about its work-life balance and demonstrates it in its marketing and digital platforms.
TALENT ACQUISITION MARKETING
The days of only using traditional channels to search for employees are over. In this digital age, online/social platforms and media have become the few remaining places where we will find top Talent scrolling on their smartphones or laptops. It’s no surprise that 82% of employers use these platforms to reach out and engage passive candidates!
At Bradford Jacobs, we believe that modern attraction methodologies that are proven successful are more about analytics and intelligent decision-making than assumptions.
To attract and engage the best workers, we must understand the individual profile (the Talent’s culture, values, location), their drivers, and the specific market our clients wish to capture. Understanding the platforms on which the prospect is active further heightens the ability to fulfil requirements.
TALENT POOL MARKETING
Talent recruitment can be a labour-intensive and expensive process. Here at Bradford Jacobs, we help you avoid Talent Wastage, reduce the costs of hiring, and increase Talent engagement and retention.
We incorporated a marketing solution to a Talent pool (for ongoing engagement) to ensure your employer’s brand message is not lost and to safeguard Talent, effectively future-proofing your global expansion.
Instead of spending time and money sourcing active candidates on job boards or hiring third-party recruiters for each of your vacancies, you will be able to find all your future employees through one easily accessible talent pool.
MARKETING SERVICES
Bradford Jacobs’ Marketing Services combines all strategies and tools to promote, attract, and position your business in front of top Talent while reducing your hiring costs and increasing your brand image.
We promote the value of working for your company and ensure your online presence attracts the top talents you need for your business to expand.
We optimise campaigns via the most efficient channels to determine which assets resonate with your targets. We ensure your prospective Talent’s values and culture match yours, that their skills fit your current needs and that their location is not a blocker for the market you choose to capture.
Finally, with no talent wastage, we ensure that top-skilled workers you may need in future are added to your pool. They are nurtured and constantly engaged with thanks to tailored segmented communication campaigns.