Consumerism is growing in this upper-middle income market, along with development in the electronics, chemicals, services and high-tech sectors, thanks to a highly-educated and well-motivated workforce. Traditional economic strengths still lie in mining for gold and precious gems, oil and petrochemicals, coffee, textile and agriculture.
Colombia has many free trade agreements on the global economic front, including with the US and European Union. It is a member of the Pacific Alliance trading bloc, among other regional trade organisations, such as Mercosur. Colombia’s geographical location in the northwest of South America adds to its trading potential. There is a Caribbean coastline to the north leading to the Atlantic, a Pacific coast to the west, and the land border with Panama is the route to Central and North America. Colombia also has land borders with Brazil, the region’s leading economy, and Ecuador, Peru and Venezuela.
But each market brings in new challenges. These can be worked through efficiently and cost-effectively with the support of an international Professional Employer Organisation (PEO) such as Bradford Jacobs, primarily through our Employer of Record (EOR) framework. This can be best utilised when businesses are just beginning their expansion process and require more information before incorporating an entity and fully establishing themselves in that market.