Kenya’s capital, Nairobi, holds the No. 1 position as the region’s business and financial hub. The growing tech-savvy, English-speaking element among a mainly young population is proving a major attraction for talent-spotting multinationals exploring the market-based economy.Foreign Direct Investment (FDI) has a huge role to play as part of the Kenya Vision 2030 programme, which aims to upgrade infrastructure and manufacturing, with the government offering concessions andincentives through various special economic zones.
The ICT sector, boosted by implementation of the fibre optics network, attracted most new FDI in the first years of the 2020s. One third of existing investment is in finance and insurance, followed by ICT, wholesale and retail businesses and manufacturing. Another area that is appealing for FDI is clean energy, where Kenya is the regional front-runner with over 90% of on-grid electricity supplied by renewable sources. These are all good reasons for taking the PEO route into Kenya.