Recruitment these days can be incredibly difficult, and up to 75% of companies are having difficulties hiring.
When hiring, you want to be able to find the right talent and ensure they want to work for your company. It’s important to recruit workers who have the right skills and qualifications, and it’s best to find recruits who align with your company’s culture and vision. Traditional recruitment methods can still work, but you also need to adapt to modern trends if you want to keep up with the competition.
Let’s take a look at hiring and recruitment marketing so that you can attract the right talent to your business.
What Is Hiring and Recruitment Marketing?
Hiring and recruitment marketing is a marketing strategy that’s specifically designed to attract, engage, and retain the top talent to your business. It can involve various tactics depending on the nature of your business. The talent you’re trying to attract could be for open positions, or you may simply be trying to improve your employer branding.
When done right, your recruitment marketing will build awareness of your brand while providing greater visibility into your company culture. People often think recruitment marketing only covers sourcing, but it actually focuses on the entire hiring process.
The Importance of Recruitment Marketing
Recruitment marketing is often neglected, but not incorporating it could be a huge mistake. There are several reasons that you should prioritize recruitment marketing.
Targetting Specific Talents
When looking for talent, there will be specific skill sets you’re after. You can identify the skills and characteristics that you need, then adapt your recruitment marketing strategy to target individuals that match.
Such an approach will ensure your time and resources are spent only on targeting the right people. This is an easy way to improve efficiency in the recruitment process.
Save Time and Money
Recruitment isn’t cheap, and using effective recruitment marketing techniques will help keep costs down. This is firstly done by targeting the right people.
You could create a marketing campaign on social media, for example, and if it’s targeted at a specific group, you’ll only get applicants that fit the persona you’re after.
You can also make use of marketing automation software. Such tools can streamline processes to help you save both time and money. The time and money saved can then be spent elsewhere to help improve the overall productivity of your business.
Improves Your Employer Brand
Today’s job market is incredibly competitive, so building a strong employer brand is crucial. Creating quality recruitment marketing content is one of the first steps to doing this. It’s an effective way to make your company more appealing as an employer to potential candidates.
With a very effective employer brand, the top talent will be attracted without you having to put in much (if any) extra effort. If everyone knows your business is a great one to work for, you’ll have skilled employees making the effort to contact you and not the other way around.
Improves Your Hiring Process
The better your hiring process, the easier it will be to find and onboard suitable employees. Your recruitment marketing process will make it easier to identify quality candidates quickly and streamline the hiring process.
You should establish some KPIs and metrics that relate to the talent you’re after. You can track these metrics throughout the hiring process and analyze them. This will show you what’s working and what isn’t so that you can make improvements in the future.
Recruitment Marketing Strategies
There are plenty of different recruitment marketing strategies available. The best ones for you will depend on your business, and you can optimize them with time. You could look to some of the most popular strategies for inspiration.
Leveraging Organic and Paid Advertising
In recent years, social media has become an incredibly effective recruitment marketing tool. You can create paid ads, and target them towards specific groups to ensure efficiency. When doing this, you want to make sure you know what platforms are best suited for your strategy so that you can prioritize resources appropriately.
Owned Channels
Another excellent recruitment marketing resource is your own website. Make use of your “about us”, “blog, and “careers” pages to promote your employer branding and create brand awareness. A solid website can give people a good impression of your brand before they even start looking at jobs.
Internal Subject Matter Experts
While attracting outside talent is very important, you don’t want to neglect internal subject matter experts. They can help with producing marketing content and promoting open roles throughout your business. This can foster growth within your business which will keep your current employees happy and improve employee retention.
Newsletters to Attract and Engage Leads
Email isn’t a new technique, but it’s still very effective. You can make use of email to nurture passive candidates, and newsletters are perfect for this.
Staying in touch with these candidates even when you’re not hiring will ensure they remember your company. When a position opens up and you need to start recruiting, things are likely to be far easier. You can use a newsletter to communicate business updates, promote events, and give details about open roles as they come up.
Building Your Recruitment Marketing Strategy
Every business should develop its own hiring and recruitment marketing strategy. With that said, several steps can help any business build a strategy that works well.
- Set specific goals for your promotional efforts
- Define clear roles and responsibilities within your talent acquisition team
- Determine the best ways to reach candidates
- Identify resources and capacity for your strategy
- Create a calendar to track marketing activities
Once you create your strategy, you should consistently be working to improve it. It’s an ongoing process, so you should always be open to changes.
Recruiting for Your Business
Hiring and recruitment aren’t easy, but it’s well worth putting in the effort. With a solid recruitment strategy, it will be far easier to find the best talent.
To keep up in today’s world, employing remotely is something you should consider. The team at Bradford Jacobs can help you make remote working a reality for your business. Contact us today to discuss your needs and we’ll be happy to help.
